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The racism scandal in English cricket has now led Yorkshire to rebrand their ground as Clean Slate Headingley.
The two-year sponsorship deal with Indian media firm Clean Slate Studioz gives a new identity to the world-famous venue in Leeds, where the club has played since 1890.
Last year former player Azeem Rafiq gave emotional evidence to MPs about years of racism he had suffered at the club prompting fundamental change at Yorkshire and an unprecedented review across cricket.
A diverse local community
Rafiq told Sky News on Tuesday that the new name at Headingley made him smile: "I just laughed, the timing, everything - I just thought it just fitted perfectly.
"It is a clean slate…the name is one thing, but it is everything else from now on that happens that is important.
"There's a lot of good primary schools around Headingley and a big diverse community.
"I just want them to be able to walk past Headingley and look at Headingley and think this is my club."
Sponsors pulled out
Previous stadium sponsors Emerald Publishing were one of a series of commercial partners that cut ties with Yorkshire at the height of the scandal last autumn, plunging the club into a financial crisis that threatened the future of the club.
Read more: Who are the key people in the Yorkshire CCC racism scandal?
As well as renaming the stadium, the main pavilion will be known as the Clean Slate Pavilion and the name will appear on club kit.
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