The artist, whose real name is Calvin Broadus, said he "decided to give up smoke" on Friday.

Many took this to mean Snoop Dogg was quitting smoking weed, but it turns out he was simply promoting a new smokeless fire pit.

"I know what you're thinking: Snoop! Smoke is kind of your whole thing! But I'm done with it," the hip-hop star said in the advert.

"Done with the coughing and my clothes smelling all sticky icky. I'm going smokeless.

"Solo Stove fixed fire. They take out the smoke. Clever."

In the video ad, Snoop Dogg roasts marshmallows in front of a metal fire pit.

In their partnership with the hit rapper, Solo Stove released a limited edition product called "The Snoop Stove", describing it as "hot enough to make the Doggfather go smokeless."

On X, Snoop's followers weren't shocked that the rapper didn't give up smoking, with one saying: "Snoop had folks changing their lives so he could sell a George Foreman grill."

Another said: "SoloStove must have spent the BAG ... like asking the Pope to give up preaching for a brand deal."

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Throughout his career, Snoop Dogg's trademark has been smoking marijuana.

In 2013, speaking to GQ magazine as Snoop Lion, the artist shared he was smoking 80 cannabis blunts a day.

Snoop Dogg rose to fame after making several appearances on Dr. Dre's 1992 album The Chronic, which had a marijuana leaf front-and-centre on the cover.

The rapper released his debut album, "Doggystyle," in 1993. Since then, he has released 19 albums and performed at the Super Bowl in 2022.

Frank, the national anti-drug advisory service, notes that overusing marijuana can increase the risk of lung cancer.

It can also cause long-term anxiety, paranoia, and hallucinations, and can increase the chances of developing schizophrenia.