The jacket, worn by Jackson in the 1984 commercial, fetched the whopping six-figure sum at an auction in London on Friday.

It had been estimated to sell for between £200,000 and £400,000.

It went under the hammer alongside memorabilia from several other late music superstars, including George Michael and Amy Winehouse.

A jacket worn by Wham! star Michael in the music video I Knew You Were Waiting (For Me), alongside US singer Aretha Franklin, sold for £93,750, including the buyer's premium.

The La Rocka jacket, as it is known, far exceeded expectations, having originally been listed as expecting to sell for between £30,000 and £60,000.

Other closely-watched items included a beehive hairpiece worn by Winehouse in the 2007 music video You Know I'm No Good from her last album Back to Black.

It sold for £18,750, including the buyer's premium.

It was estimated to go for between £15,000 and £30,000.

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More than 200 pieces of music memorabilia were on sale at the four-day Propstore entertainment auction.

They also included items from bands and singers such as AC/DC, David Bowie, Queen, Oasis, Elvis Presley, Johnny Marr and The Beatles.