Seaside FM
The Shores Resource Centre, 29-31 Seaside Road, Withernsea, HU19 2DL
01964 263 105
contact@seasideradio.co.uk
Seaside Radio Limited registered company number 05031695 & registered charity number 1115311.
Salesforce, the US-based enterprise software company, is close to finalising a bumper sponsorship deal with Formula One (F1) motor racing that will underline the recent revival in the sport's commercial fortunes.
Sky News has learnt that San Francisco-headquartered Salesforce is hoping to clinch the tie-up with F1's owner, Liberty Media Corporation, ahead of the season's opening race in Bahrain this weekend.
Sources said the deal could be worth close to $30m annually to F1 and was likely to be scheduled to run for around five years.
It will be the latest in a series of major brand partnerships with the sport, which endured a rocky period during the initial part of the COVID-19 crisis but has since seen revenues recover strongly.
Interest in F1 in the US has surged as a result of the popular Netflix fly-on-the-wall documentary, Drive to Survive, which released its fourth season last week.
A third US Grand Prix - a street race in Las Vegas - is expected to be confirmed in the coming months, while the 2022 calendar features 22 races after September's event in Russia was cancelled following the invasion of Ukraine.
Ukraine live updates - all the latest news as Russia 'asks China for military assistance'
Fourth-quarter revenue at Formula One Group rose by 62.3% to $787m, largely as a result of increased race promotion revenue.
Last season's viewing figures hit 1.55 billion, up 4%, with 108 million tuning into the final race in Abu Dhabi, where Red Bull's Max Verstappen won the drivers' championship from Mercedes' Lewis Hamilton on the final lap of a thrilling but controversial Grand Prix.
Other recent additions to F1's sponsorship roster include Lenovo, the Chinese personal computer maker.
Spokespeople for Salesforce and F1 declined to comment.
103.5 & 105.3FM
Online
Mobile Apps
Smart Speaker