East Riding of Yorkshire Council is supporting the 'Check. Think. Report.' campaign, as it launches across Europe on International Missing Children's Day 

The campaign is launching in 16 countries and 14 languages by AMBER Alert Europe, The European Centre for Missing Children. It is aimed at parents and caregivers, provides them with a comprehensive step-by-step guide on what to do and what to expect if their child goes missing. The core advice is to "Check" to verify the child's absence, "Think" to recall crucial details and assess the situation, and "Report" to notify the authorities promptly.

Councillor Victoria Aitken, cabinet member for children, families and education said: "The number of children who go missing in the East Riding is low by comparison to other areas, however any child going missing is one too many. In such distressing moments knowing what steps to take can make all the difference.

"Providing our parents and carers with the Check. Think. Report. advice can only help them to act swiftly and effectively in the event if a child's disappearance."

AMBER Alert Europe has collaborated with experts in the field of missing persons to develop the campaign.

For more information about the campaign, please visit www.amberalert.eu/check-think-report