AI-powered traffic cameras that can catch drivers using handheld mobile phones and not wearing seatbelts are set to be used again in the Humber region following trials held over the past two years.
The devices were used by Safer Roads Humber to detect 849 driving offences in just two weeks during the trial periods, figures obtained by a Cinch Freedom of Information request show.
The cameras were used throughout the Humber region during trials between March 27 and 31, 2023, and June 10 and 17, 2024.
The cameras capture footage of passing vehicles, and use AI software to detect if a driver is committing an offence, such as using their phone or not wearing a seatbelt. If the software signals a potential offence, a person then reviews the footage.
The 849 traffic offences recorded are broken down into four categories:
- Seatbelt offences (driver): 533
- Use of handheld mobile phones while driving: 301
- Driver not in proper control: 13
- Child under 14 in the front passenger seat without a seatbelt: 2
The trial in the Humber region formed part of a wider national scheme including police forces such as Greater Manchester Police, Thames Valley Police, and West Mercia Police.
Ian Robertson, partnership manager at Safer Roads Humber, said: “At Safer Roads Humber, we are always looking at ways to make our roads safer and prevent death and serious injuries. It is disappointing that so many road users chose to use their phones or not wear their seat belt in our area, putting themselves and others at risk.
“The use of new technology is important to change road user behaviour to reduce casualties as far as possible, whilst working alongside traditional methods. We will be using technology to educate road users and where necessary to enforce the rules of the road.
“I am pleased that Cinch support such use and recognise the value of road safety, a responsibility that is shared amongst everyone.”
Safer Roads Humber also confirmed that following the trials periods, the AI-powered cameras “will be used sporadically throughout the year, accompanied by a communications package to inform the public and change behaviour”.
Sam Sheehan, motoring editor at Cinch, commented on the findings, saying: “These figures highlight how AI technology can play a crucial role in promoting safer roads. The trial has shown AI’s effectiveness in detecting road safety violations. It wouldn’t be a surprise to see more of these cameras appear across the UK.”
By: Andrew Spence, LDRS
