The Yorkshire Agricultural Society and the iconic Great Yorkshire Show have rebranded along with their family of businesses to promote the charitable work of the Society.
The refresh is a nod to the tradition and heritage of the Society, while giving a contemporary feel and more synergy between all parts of the commercial businesses and events at the Great Yorkshire Showground in Harrogate.
The Yorkshire Agricultural Society is a registered charity and is best known for organising one of the biggest agricultural events in the UK – the Great Yorkshire Show. The Society also owns the Pavilions of Harrogate, Yorkshire Event Centre, Harrogate Caravan Park and Fodder shop & café. All profits from these commercial businesses funds the charitable work of the Society.
This includes supporting farmers and promoting food, farming and the countryside by:
- Offering essential skills training
- Mental health and safety training to farmers
- The Society’s annual free Countryside Days event for 6,000 schoolchildren
- Free teacher training days
- Bursaries and scholarships to support the development of farming careers
The new rebrand also sees the Pavilions of Harrogate and Yorkshire Event Centre combined under one brand to become known as The Great Yorkshire Events Centre.
These two venues, which are renamed The Pavilions and The Halls, are both based on the Great Yorkshire Showground which has 340 acres of green space, known as “The Grounds” which is ideal for outdoor events.
Fodder’s new look and brand will be unveiled in March as it undergoes a stunning refurbishment for the first time since opening in 2009.
This will allow Fodder to create a space that really puts farmers and producers front and centre as it can stock more Yorkshire suppliers than ever before, offer tasting tables to allow customers to try before they buy and create a more contemporary feel around the shop and café.
Allister Nixon, Chief Executive of the Yorkshire Agricultural Society said: “We are very proud to unveil the new branding, bringing the family of businesses across the Showground closer together. Fodder’s refurbishment reflects our commitment to take the retail business to the next level and support even more local farmers and producers.
“We want to really promote the Yorkshire Agricultural Society which is at the heart of the family of businesses so that customers and clients know that all profits go to helping farmers and promoting the industry.”
The Yorkshire Agricultural Society is proud to have been named by Best Companies as among the Best Mid-Sized Companies To Work For 2024 in the UK and is listed in the Top 30 Best Companies To Work For In The UK Charity Sector 2024.
Looking forward to 2025, there are plans to build on the Showground’s commitment to ESG (Environmental, social and governance). The work, which is part of a sustainable long-term vision for the Showground, will measure its current abundance of biodiversity and carbon capture capacity, as well as its potential to enhance these further.
This is one of the Society’s core objectives – to advance and encourage the protection and sustainability of the environment.
The Yorkshire Agricultural Society is committed to developing an environment where farming, food and the countryside thrives and grows. To find out more about the charitable work of the Society please visit yas.co.uk
