Seaside FM is on a road trip to the great resort of Bridlington, where Yorkshire Coast BID has launched a new circular open top bus route for the summer, with a little help from Brendan Sheerin of Coach Trip fame! Have a listen to hear more about it.

Brendan Sheerin from Coach Trip catches up with us about the new Bridlington Explorer bus service, and the boost it will bring to the great resort town of Bridlington! Hop on and off for one set ticket price, and see the sights of Brid & Sewerby.

Ben Gilligan, Area Director at East Yorkshire Buses, chats to us about the launch of the new Bridlington Explorer in conjunction with the Yorkshire Coast Bid, and the thinking behind this new service.

Kerry Carruthers, Chief Executive at Yorkshire Coast Bid, chats to us about the potential for Bridlington of this new open top bus service, which tours Old Town, North Bay, Priory, South Bay and more hidden gems in Brid.

Martin from Yorkshire Coast Bid talks to us more about this new circular open top bus service, and the potential it has to put Bridlington on the coastal map, including introducing more visitors to Brid's fantastic Old Town.